Stopping Police Shootings with Revolutionary Tech w/ Rick Smith | EP #43 Moonshots and Mindsets
The conversation begins with Rick Smith discussing his moonshot to reduce gun-related deaths between police and the public by 50% by 2032, highlighting the rising trend of gun-related deaths and the effectiveness of non-lethal weapons like tasers. This chunk covers the development of the Taser, the challenges faced, and the importance of passion in entrepreneurship, along with the company's growth and current market value. This chunk covers the challenges and responsibilities of entrepreneurship, the development of non-lethal technology, and the company's market strategy. This chunk covers the development of a new taser model, its moonshot goal, and the technological advancements aimed at reducing police shootings and gun-related deaths. Rick Smith discusses his experiences with company scaling, the importance of hiring the right people, and his vision for the future of non-lethal autono
The company faced several catastrophic demonstrations and had to pivot from a consumer market to law enforcement to prove the technology's effectiveness.
The company's strategy involved proving the technology's effectiveness in policing before expanding to the consumer market.
Safety and EthicsHealth|Transportation|Other▶ 24:01
The speaker discusses the ethical and practical benefits of using non-lethal technology over lethal weapons in law enforcement and self-defense scenarios.
“you can build a $6 billion company so um what kept you going was it just the passionate belief that you know we can do better than than blowing holes people with a bullet”
Your call:
openRick Smith: The company will pivot to the consumer market by the end of the decade.
EP #? · · due: by the end of this decade · ▶ watch
“once we get there and that's what we'll do by the end of this decade then watch us we're going to Pivot and then go into the consumer space”
Your call:
openRick Smith: The effectiveness of the taser 10 will leapfrog the effectiveness of guns over the next few years.
“so where were you when you came up with this moonshot idea and saying that's you know and a moonshot you know is a very clear objective goal within a certain time frame that you know when you've hit it and the world knows when You' hit it and your moonshot as you've described it you know is to outperform the pistol uh not to sell the Next Generation taser we don't want to get stuck in this incrementalist Loop where the you know the iPhone 14 is a little better than the iPhone 13 we have got to we're not competing with ourselves we've got to stretch and take some risk uh and then really that became to then externalize okay how are we going to measure that when we outperform the gun like what's the measurable goal and then what's something that's very internally focused that I can use to push my Engineers but is there something that's more inclusive that we could use to create a kind of an industry partnership with our customers”
Your call:
openRick Smith: The taser 10 will see a significant reduction in police shootings and gun-related deaths.
“and that's where we hit this resonance where we had police unions and civil rights Advocates all agreeing hey this this is a good goal it's kind of inclusive of all stakeholders and and it is uh for those who uh have ever used a taser or who own guns um let's jump into the technology cuz the taser 10 uh is a state-of-the-art A Unique Piece of tech”
Your call:
openRick Smith: Over the next 10 years, technology will start to remove the human operator from harm's way.
“over the next 10 years we'll start to see uh my personal belief is we need to change the way we think about violence like violence is just bad we shouldn't celebrate it uh we still sort of think of this like today the technology in the world is if a gunman shows up somewhere it starts you know a mass shooter event the only way we stopped them was we send in more people with more guns and they have a gunfight uh I think we need to get out of this mindset that it's not like this medieval battle between good and evil it's like people that are committing violence are doing a bad thing and if we could get to a point where we have technology that can safely come in and subdue them without requiring you know our sons and daughters in uniform uh another person put themselves at risk uh I think we get a fundamental shift in we think about this to where violence is just less interesting even for people to think about doing it in the first place”
Your call:
openRick Smith: Financing the company was difficult, but eventually, they raised money from an IPO.
“the first outside dollar we raised was in the IPO wow we got nose from every VC we talked to you know private investment banks we talked to probably I'd say all told maybe three to 500 people we pitched over the first seven years and nothing that like a familiar story you know and I I think it's really important for folks to for entrepreneurs to hear that because a lot of folks get demoralized when they can't raise capital from the outside world and if you believe in yourself enough and you believe in your technology enough and you're willing to go and go and go um you have it's a digital outcome um and and sometimes you don't win but uh but you knew in your heart that there was a there there yes we did I mean look there were dark days there there was about a year where I had lost hope but was still you know struggling through but you're absolutely right like raising money is so so disheartening uh because you assume that these people are smarter than you right they're managing money they've seen all these Investments and and uh you know we we batted zero uh and it still worked out for us you know so sometimes you just got to have faith”
Your call:
openRick Smith: The company will continue to focus on getting the team right to ensure the company scales well.
“one of the things we're working on now I've challenged the team and again this was actually very helpful from this year's abundance was breaking your moonshot down to okay what are your first year goals right like how do you start to measure progress so for us the first year goals I've I've asked the team look we're going to go after the smaller police departments that have the highest shooting rates on per capita BAS B and the reason we're going to go those smaller agencies is they can move they have faster decision making processes and they can roll out technology faster whereas like an LAPD may take four or five years to roll out Tech 10 smaller agencies could do the same thing just faster and the goal is we're going to start measuring in that cohort starting from the date that they've completed their roll out so they now every officer has a taser 10 they now go into the new cohort that we're going to measure against the historical cohort uh and we're going to that's going to be our first Canary in the coal mine can we begin to move the needle in those agencies who deploy early make it measurable and uh and it becomes you know once you've got the data it becomes inspiration for others to follow suit um”
Your call:
openRick Smith: If we can show in a rigorous way that the agencies are seeing a significant drop in shootings, it will create tremendous sales momentum for the business.
“if we can show in a rigorous way those agencies are seeing a significant drop in shootings that's going to create just tremendous sales momentum you know for the business so uh I think we we try to design our our incentives so uh so we make more profit and more money when we do the right things so you want to you know have your business model reinforce your mission and your marot of cutting it by 50% outside of the police Community but in the public is really a matter of getting those those new technologies in the hands of everybody right that it becomes the cheaper faster better more effective solution for protecting your family the the other thing that's that's kind of fun on the consumer side of things for police it has to be very utilitarian for consumers it also has to be fun”
Your call:
Numbers that matter
3%The number of gun-related deaths is rising by 3% annually.
10 injuries per 1,000 usesThe injury rate of a taser is 10 injuries per 1,000 uses, lower than that of collegiate volleyball (4-5 injuries per 1,000).
16 billionMarket cap of the company as of today.
1996Year of the first Pig experiment.
7Number of years the first consumer Taser had failures in demos.
30Number of years from the start of the company to its current success.
3,000Number of people in the company today.
$1 millionThe amount of funding raised for the company to get the technology to market.
40-70%The percentage of use of force incidents that the taser 10 could potentially intervene in, with the goal of reducing police shootings and gun-related deaths.
50 or 60 feetThe potential range of the taser 10 when mounted on a small drone.
100 feetThe current range of the taser 10 when used as a handheld device.
1 mileThe potential range of the taser 10 when mounted on a small drone.
8Number of times an officer has been shot by a taser during training, indicating the need for repetition in training.
150,000Russian soldiers who could potentially be saved by non-lethal autonomous technology in Ukraine.
70%Support for using drones or robots to stop mass shooter events among the American public, according to a recent study.